Product Designer
4 weeks
Product thinking
User research
Interaction design
Visual design
I conducted user interviews with four frequent roadtrippers.
"Gotta have good vibes. If you are in a car with someone, you are committed to being with them for a long period of time. There is no way to escape a conversation. There is no way to escape those people."
Based on the initial research as well as the user interview, here are the goals I am helping users achieve:
I drew inspiration from pre-existing user experiences: dating and navigation applications. These user flows help drivers, who are looking to share their car, save on travel costs and enrich their road trip experience. A key feature of the driver's side is the ability to pick and choose who they get to ride with. They have full control of approving and denying which users they'll allow in their car.
I utilized dating app-esque profiles to allow users to better know who they're driving with. This feature fosters familiarity and community amongst users. Users are more comfortable with getting in a car of someone they relatively know rather than a complete stranger.
I conducted two rounds of usability tests with four participants in each round. First, to assess the user experience and identify any potential issues or challenges for each user flows. Second, to validate the changes I made and uncover any remaining usability issues in the product.
A thorough process so that users can connect with each other based on similarities and interests
Drivers can post their upcoming trip, offer up their seat, and connect with other riders.
Riders can view posted trips near them, connect with drivers, and request a seat in their car.
The concept of MVP was a key takeaway, emphasizing the importance of delivering a product with essential features that effectively address user needs. This project has been a fulfilling journey of growth and learning, enabling me to enhance my expertise in creating user-centered and impactful digital experiences.
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